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Sarirasa Group: 50 Years of Preserving, Elevating, and Promoting Indonesia’s Heritage

Sarirasa Group’s fifty-year legacy blends culinary excellence with cultural preservation, embracing Indonesia’s heritage through diverse initiatives in food, sustainability, and cultural exchange.

Satay served on plates by TeSate Sarirasa Group

Throughout five decades in the flavourful art of Indonesian cuisine, the enterprise has passed down a legacy with dedication to redefining culinary excellence while honouring the archipelago’s heritage.

Marking their 50th anniversary, Sarirasa Group’s journey to celebrating Indonesia’s cultural diversity and safeguarding the natural splendour has always been based on foundational pillars – Preservation, Elevation, and Promotion – from the very beginning.

Through preservation efforts, Sarirasa Group ensures the continued existence and relevance of Indonesia’s rich tapestry of traditions and ecosystems for future generations. In an ever-evolving world, Sarirasa Group adapts and enhances their offerings to elevate the Indonesian dining experience. Finally, as ambassadors of Indonesia’s cultural richness, they promote the nation’s diverse heritage and vibrant ecosystems on both domestic and international platforms.

Oxtail Soup served on a mini stove bowl by Sarirasa Group

Sarirasa Group celebrates Indonesia’s cultural diversity and environmental sustainability across sectors: culinary, environmental, and culture & lifestyle. The Culinary (F&B) sector is at the core of the company’s culinary enterprise mission, serving as a vibrant showcase of Indonesia’s rich gastronomic heritage. Their Indonesian restaurants and food concepts span from traditional bites to innovative presentations. 

As for the Environmental sector, Sarirasa Group is committed to implementing sustainable practices throughout their operations. They champion comprehensive waste management initiatives, as well as eco-conscious sourcing practices.

What’s more, Sarirasa Group’s efforts extend to the Culture & Lifestyle sector, weaving initiatives to celebrate Indonesian culture through art and crafts and other cultural exchange expressions.

Indonesian Cultural Cuisine on plate by Sarirasa Group

In the vibrant spirit of Ibu Pertiwi – the revered Mother Earth of Indonesia – Sarirasa Group proudly unveils Sarirasa Sanubari. This collection of restaurant brands embodies the very soul of Indonesia’s cultural richness. Just like a nurturing mother, Sarirasa embraces a diverse family of culinary experiences, inviting diners on a journey of discovery and delight.

The group’s culinary brand portfolio features the Senayan Group offering a diverse array of satay dishes, including Sate Senayan, Sate Khas Senayan, Sate & Seafood Senayan, and Sate Express Senayan, TeSaTe and TeKoTe – a rendition of traditional flavours to delight modern Indonesian travellers, Gopek House serving the taste of Chinese and Peranakan cultures, Sarirasa Catering specialising in hantaran and tumpeng for weddings or events, and Foodiesia that offers a delightful selection of Indonesian souvenirs and delicacies.

Halfway to a century, Sarirasa Group has shown a passion for culinary innovation and cultural preservation. Now, join the enterprise to share the flavours and stories as you experience their brands!

For more information, visit Sarirasa Group’s official website.


Sarirasa Group

Instagram: @sarirasa.group


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