The Apurva Kempinski Bali unveils ‘Powerful Indonesia: Bhinneka Tunggal Ika,’ A year-long celebration of the Indonesian way of life

The ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign at The Apurva Kempinski Bali showcases the nation’s rich diversity through inclusive art and sustainable practices, inspiring unity and empowerment for a brighter future.

The brand image of Bhinneka Tunggal Ika by Apurva Kempinski Bali, a group of traditional dancers posing

Following the success of the Powerful Indonesia campaign in 2023, the Apurva Kempinski Bali raises the bar to celebrate Indonesia as one powerful nation, whilst emphasising the importance of sustainability.

A group of Asian dancers performing on stage at Apurva Kempinski Bali, showcasing the beauty of Bhinneka Tunggal Ika.

Back with an even more resounding force, the renowned beachfront luxury resort launches the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign. This year-long program celebrates the Indonesian way of life, promoting sustainability whilst showcasing inner wisdom, equality and unity in diversity. All culminating in a shared vision for the future and inspiring generations to come.

Launched on the 1st February 2024 and coinciding with the resort’s 5th anniversary, the campaign kicked-off with the premiere of ‘Powerful Indonesia: Bhinneka Tunggal Ika’ – a short movie and dance performance celebrating the nation’s diversity. Embracing inclusivity, the Nusa Dua resort involved talented artists with special needs, including hearing-impaired dancers, reminding us that unity flourishes through our differences.

Putri Ariani singing at Bhinneka Tunggal Ika Event by at Apurva Kempinski Bali.

As the evening’s highlight, the angelic voice of Putri Ariani filled the Pendopo Lobby. Embodying empowerment, inclusivity and a fighting spirit, this young singer, who overcame challenges with her vibrant talent, perfectly represents the campaign’s core message. Putri Ariani’s story resonates with Indonesia’s powerful spirit, making her the ideal person to represent ‘Powerful Indonesia: Bhinneka Tunggal Ika.’

A group of dancers performing in front of Putri Ariani playing piano at Apurva Kempinski Bali.

In 2023, the Apurva Kempinski Bali immersed guests in Indonesian culture, cuisine, biodiversity, art and sustainability through a variety of captivating programs. This year, the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign builds on this legacy with impactful collaborations focusing on sustainability, craftsmanship and equality.

A group of dancers in costumes performing on a stage at Apurva Kempinski Bali.

Collaborations with influential figures will celebrate the timeless essence and innovative spirit of Indonesian art in various forms through dance, music, fashion, visual arts, installations, literature and photography. Witness time-honoured traditions passed down through generations as they blend seamlessly with contemporary expressions, creating a truly powerful experience!

A man is standing in front of a stage with a sign that says Bhinneka Tunggal Ika, showcasing the cultural diversity of Indonesia.

The Apurva Kempinski Bali makes a substantial contribution to the local economy while upholding international industry standards, reinforcing its dedication to sustainable practices. Since its opening, sustainability has been at the core of The Apurva Kempinski Bali, and over the next five years, it will continue to be guided by four fundamental pillars:

Firstly, to preserve the culture – the resort continues to highlight the uniqueness of  Indonesia’s seven main regions through their exclusive amenities, dining, wellness and activities.

A group of people waving Indonesian flags in a crowd at Apurva Kempinski Bali.

To encourage local empowerment – the resort engages with local communities, sourcing local produce and nurturing upcoming talent through a series of hospitality programs.

Beyond its established Sustainable Agriculture program, the resort also focuses on decarbonisation efforts, and responsible sourcing that prioritises environmental well-being to protect the environment.

Lastly, their commitment to inclusivity and equal opportunities will be demonstrated through a selection of programs in the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign.

A woman in a red costume presents a performance for a large crowd at the Apurva Kempinski Bali.

As the resort enters the next exciting phase in celebrating Indonesia as a powerful nation, come join The Apurva Kempinski and play a key role in creating a sustainable future!

Explore more about the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign. 

For more information, visit The Apurva Kempinski Bali’s official website and social media page.

The Apurva Kempinski Bali

Address: Jl. Raya Nusa Dua Selatan Lot 4, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali 80361

Instagram: @kempinskibali

Tel: +62 361 2092288

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